9.09x ROAS and $653K in Tracked Revenue
Spacey Digital was spending across multiple campaigns with no consistent structure, no clean conversion tracking, and no reliable way to tell which spend actually produced pipeline. The account was busy, but it was not profitable.
Spacey Digital
Spacey Digital is a B2B digital services business running lead-generation campaigns across several service lines. Before working with Logical Gecko, results swung month to month and cost per conversion kept climbing.
Busy account, unpredictable results
The account had grown organically over time. Campaigns overlapped, budgets competed with each other, and conversion actions were counting the wrong things, so automated bidding was optimizing toward noise.
How we approached the account
Rebuild tracking first
Cleaned conversion actions, separated primary from secondary, and made sure only real qualified actions fed the bidding algorithm.
Restructure the account
Consolidated overlapping campaigns into a clean intent-based structure so budget flowed to the queries that actually converted.
Scale what proves out
Moved to value-based bidding, expanded winning themes, and reinvested budget weekly based on tracked profit, not clicks.
The work behind the numbers
Conversion Tracking Rebuild
- Primary and secondary conversion actions separated
- Duplicate and inflated conversions removed
- Enhanced conversions implemented
- Reporting aligned with actual revenue
Account Restructure
- Overlapping campaigns consolidated
- Intent-based ad group segmentation
- Negative keyword architecture built out
- Budget reallocated to proven segments
Bidding & Automation
- Migrated to value-based smart bidding
- Target ROAS set per campaign tier
- Bid signals cleaned of junk conversions
- Weekly bid and budget reviews
Creative & Ad Testing
- RSA asset testing on a fixed cadence
- Offer and angle testing per service line
- Landing page message match improved
- Underperforming assets pruned monthly
Audience Strategy
- Remarketing and customer-match lists built
- In-market and custom intent layering
- Low-quality placements excluded
- Geographic performance tightened
Reporting Discipline
- Single source-of-truth dashboard
- Weekly optimization log shared with client
- Profit-first reporting, not vanity metrics
- Clear next-step actions every week
9.09x ROAS on $71.9K of managed spend
Over roughly 10 months the account produced $653,000 in tracked conversion value from $71.9K in ad spend, with cost per conversion falling to $13.07.
Before Logical Gecko
- ·Inconsistent month-to-month performance
- ·High cost per conversion
- ·Conversion data polluted with low-intent actions
- ·Budget wasted on overlapping campaigns
- ·No reliable reporting to justify spend
After Logical Gecko
- 9.09x ROAS sustained across the engagement
- $653,000 in tracked conversion value
- Cost per conversion down to $13.07
- Clean, trustworthy conversion data
- Predictable weekly optimization cadence
What other brands can take from this
Bad tracking beats good strategy every time
Smart bidding is only as good as the signal you feed it. Fixing conversion actions was the single biggest lever in this account.
Consolidation usually outperforms expansion
Fewer, better-funded campaigns gave the algorithm more data per campaign and stabilized results.
Cost per conversion is a structure problem
A 77% drop in CPA came from structure and negatives, not from bidding tricks.
Weekly beats monthly
A consistent weekly optimization cadence caught drops before they became bad months.
Want Results Like This In Your Account?
We will audit your Google Ads account, show you exactly where the budget is leaking, and map out the structure needed to scale profitably. No obligation, no pressure.
More Google Ads Case Studies
Real accounts, real spend, real tracked revenue. See exactly how each result was built.
Breaking a $50K/Month Plateau to $488K in 60 Days
Full-funnel restructuring and audience expansion pushed a stalled wall-art brand past its ceiling to $488,000 in tracked revenue at 3.92x ROAS.
Reviving a Declining Account to $220K in Sales
A declining global haircare account was restructured and stabilized, producing $220,000 in sales at a steady 2.38x ROAS over five months.
8.6x ROAS on High-Ticket Outdoor Products
A seasonal, high-ticket outdoor brand scaled to $220,000 in sales at 8.6x ROAS by targeting high-intent buyers instead of chasing volume.
21.5x ROAS and €293K in Tracked Revenue on a Sprawling Auto Parts Catalog
A ground-up restructure of a sprawling automotive parts and lubricants catalog turned a fragmented, near-zero-spend account into €293,000 in tracked conversion value at a sustained 21.5x ROAS.
These case studies represent selected examples from our broader Google Ads work. Results vary depending on budget, offer, market competition, tracking setup, and website conversion rate.