CASE STUDY · B2B SERVICES · SPACEY DIGITAL
Spacey Digital: 9.09x ROAS and $653K in Tracked Revenue
Spacey Digital is a US B2B digital services business that runs lead generation across several service lines. Its Google Ads account had overlapping campaigns and conversion actions counting the wrong things, so results swung month to month. Logical Gecko rebuilt tracking first, restructured the account by intent and moved to value-based bidding. From $71.9K in ad spend between Sep 29, 2022 and Jul 22, 2023, the account produced $653,000 in tracked conversion value: 9.09x ROAS at a $13.07 cost per conversion.
- Conversion Value$653K
- Ad Spend$71.9K
- Conversions5.5K
The client
Spacey Digital
Spacey Digital is a B2B digital services business running lead-generation campaigns across several service lines. Before working with Logical Gecko, it was spending across multiple campaigns with no consistent structure, no clean conversion tracking and no reliable way to tell which spend produced pipeline. Results swung month to month and cost per conversion kept climbing.
- Industry
- Digital Marketing Agency
- Category
- B2B Services, Digital Marketing
- Market
- United States
- Platform
- Google Ads (Search + Performance Max)
- Period
- Sep 29, 2022 to Jul 22, 2023
- Goal
- Lower cost per conversion and scale profitable spend
The challenge
Busy account, unpredictable results
The account had grown organically over time. Campaigns overlapped, budgets competed with each other, and conversion actions were counting the wrong things, so automated bidding was optimizing toward noise.
- Multiple overlapping campaigns competing for the same queries
- Conversion actions counting low-intent form fills and page views
- High and rising cost per conversion
- No systematic optimization cadence
- Budget spread thin across non-performing ad groups
- Client churn caused by inconsistent monthly results
Our strategy
How we approached the account
Rebuild tracking first
Cleaned conversion actions, separated primary from secondary, and made sure only real qualified actions fed the bidding algorithm.
Restructure the account
Consolidated overlapping campaigns into a clean intent-based structure so budget flowed to the queries that actually converted.
Scale what proves out
Moved to value-based bidding, expanded winning themes, and reinvested budget weekly based on tracked profit, not clicks.
What we did
The work behind the numbers
Conversion Tracking Rebuild
- Primary and secondary conversion actions separated
- Duplicate and inflated conversions removed
- Enhanced conversions implemented
- Reporting aligned with actual revenue
Account Restructure
- Overlapping campaigns consolidated
- Intent-based ad group segmentation
- Negative keyword architecture built out
- Budget reallocated to proven segments
Bidding & Automation
- Migrated to value-based smart bidding
- Target ROAS set per campaign tier
- Bid signals cleaned of junk conversions
- Weekly bid and budget reviews
Creative & Ad Testing
- RSA asset testing on a fixed cadence
- Offer and angle testing per service line
- Landing page message match improved
- Underperforming assets pruned monthly
Audience Strategy
- Remarketing and uploaded first-party contact lists built
- In-market and custom intent layering
- Low-quality placements excluded
- Geographic performance tightened
Reporting Discipline
- Single source-of-truth dashboard
- Weekly optimization log shared with client
- Profit-first reporting, not vanity metrics
- Clear next-step actions every week
The result
9.09x ROAS on $71.9K of managed spend
Over roughly 10 months the account produced $653,000 in tracked conversion value from $71.9K in ad spend, with cost per conversion falling to $13.07.
Before Logical Gecko
- Inconsistent month-to-month performance
- High cost per conversion
- Conversion data polluted with low-intent actions
- Budget wasted on overlapping campaigns
- No reliable reporting to justify spend
After Logical Gecko
- 9.09x ROAS sustained across the engagement
- $653,000 in tracked conversion value
- Cost per conversion down to $13.07
- Clean, trustworthy conversion data
- Predictable weekly optimization cadence
Key lessons
What other brands can take from this
Bad tracking beats good strategy every time
Smart bidding is only as good as the signal you feed it. Fixing conversion tracking was the single biggest lever in this account.
Consolidation usually outperforms expansion
Fewer, better-funded campaigns gave the algorithm more data per campaign and stabilized results.
Cost per conversion is a structure problem
A 77% drop in CPA came from structure and negatives, not from bidding tricks.
Weekly beats monthly
A consistent weekly optimization cadence caught drops before they became bad months.
Keep reading
Related Services and Guides
The services behind this result, and the guides that explain the methods in more depth.
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