Real ROAS results
Google Ads Case Studies
Logical Gecko is a Google Partner agency, and these are six Google Ads accounts we managed, each with the Google Ads screenshot behind its numbers. They cover eCommerce and B2B lead generation, from 2.38x to 20.26x ROAS, and each one breaks down the challenge, what we changed and the result.
Selected Case Studies
Selected Google Ads Case Studies
A selection of real Google Ads accounts where structure, tracking, and disciplined optimization turned spend into profitable, trackable revenue.
Resource Electrical
From Zero Tracking to A$68.7K a Month
Conversion tracking and a Google Ads account built from scratch for an Australian electrical supplier: A$243,960 in tracked sales at 7.62x ROAS.
ROAS7.62xRevenueA$244KCost/ConvA$42.57 Read case study
Spacey Digital
9.09x ROAS and $653K in Tracked Revenue
A full account restructure and bidding overhaul turned inefficient spend into $653,000 in tracked conversion value at a $13.07 cost per conversion.
ROAS9.09xRevenue$653KCost/Conv$13.07 Read case study
Muir Way
Breaking a $50K/Month Plateau to $488K in 60 Days
Full-funnel restructuring and audience expansion pushed a stalled wall-art brand past its ceiling to $488,000 in tracked revenue at 3.92x ROAS.
ROAS3.92xRevenue$488KConversions2.86K Read case study
GKHair
Reviving a Declining Account to $220K in Sales
A declining global haircare account was restructured and stabilized, producing $220,000 in sales at a steady 2.38x ROAS over five months.
ROAS2.38xSales$220KConversions2.12K Read case study
Fire Pit Surplus
8.6x ROAS on High-Ticket Outdoor Products
A seasonal, high-ticket outdoor brand scaled to $220,000 in sales at 8.6x ROAS by targeting high-intent searches instead of chasing volume.
ROAS8.6xSales$220KAd Spend$25.6K Read case study
Oil-Stores
20.26x ROAS and €322K in Tracked Revenue on a Sprawling Auto Parts Catalog
A ground-up restructure of a sprawling automotive parts and lubricants catalog turned a fragmented account into €322,000 in tracked conversion value at 20.26x ROAS.
ROAS20.26xRevenue€322KCost/Conv€1.81 Read case studyThese case studies represent selected examples from our broader Google Ads work. Results vary depending on budget, offer, market competition, tracking setup, and website conversion rate.
At a glance
How Do the Six Accounts Compare?
The six accounts side by side, with the figures exactly as they appear on each case study and its Google Ads screenshot.
| Client | Business and period | Ad spend | Revenue | ROAS | Cost per conversion |
|---|---|---|---|---|---|
| Oil-Stores | Automotive eCommerce, Greece and Cyprus, Jan 1 to Jul 31, 2026 | €15,908 | €322,276 | 20.26x | €1.81 |
| Spacey Digital | B2B lead generation, United States, Sep 29, 2022 to Jul 22, 2023 | $71.9K | $653K | 9.09x | $13.07 |
| Fire Pit Surplus | High-ticket fire pits, United States, Jan 15 to Aug 26, 2024 | $25.6K | $220K | 8.6x | $188.24 |
| Resource Electrical | Electrical supplies eCommerce, Australia, Oct 20, 2025 to Oct 11, 2026 | A$32,019 | A$243,960 | 7.62x | A$42.57 |
| Muir Way | Map wall art on Shopify, United States, Nov 16, 2021 to Jan 16, 2022 | $125K | $488K | 3.92x | $43.77 |
| GKHair | Keratin haircare, global, May 1 to Sep 30, 2022 | $92.6K | $220K | 2.38x | $43.68 |
Revenue is the conversion value tracked in Google Ads. ROAS is that value divided by ad spend; our ROAS formula guide shows the math and our ROAS vs ROI guide explains why a high ROAS can still lose money.
The pattern
What Do These Accounts Have in Common?
Six different businesses, and the same four moves behind each result.
Tracking came before bidding
At Spacey Digital, fixing conversion actions was the single biggest lever. Resource Electrical recorded no sales at all until we built its purchase tracking. Smart Bidding only learns from what you count, which is why every account starts with conversion tracking.
Structure followed what sells
Oil-Stores' catalog was split by category in Shopping and Performance Max, and GKHair's products were tiered by margin. Our guides to Performance Max and Google Shopping ads explain both campaign types.
Budgets grew in steps
Oil-Stores and Muir Way raised spend gradually, and only where ROAS held, so each step could be judged before the next. That weekly scale-or-cut rhythm is part of our Google Ads management.
Feeds were written for searches
Fire Pit Surplus titles name fuel type, size and material, the way people search. For online stores, this feed work sits inside our eCommerce Google Ads service.
FAQ
Questions About These Results
What is a good ROAS for Google Ads?
A good ROAS is one above your break-even point, and break-even ROAS is 1 divided by your profit margin. With a 40% margin you break even at 2.5x, so 3x is profitable; with a 20% margin you need 5x. In our six case studies ROAS ranged from 2.38x for GKHair to 20.26x for Oil-Stores. Our ROAS formula guide walks through the calculation for your own margins.
How is ROAS calculated in these case studies?
ROAS is the conversion value Google Ads tracked, divided by the ad spend for the same period. For Oil-Stores, €322,276 in conversion value on €15,908 in spend gives 20.26x. Each case study shows the Google Ads screenshot the figures come from, so you can check the period, the campaigns included and the totals yourself.
Are these results typical?
No case study is a promise. These are selected examples from our broader Google Ads work, and results depend on budget, offer, market competition, tracking setup and website conversion rate. What they show is the method: fix tracking, rebuild structure around what sells, and scale in steps while ROAS holds.
How do I find out what is holding my account back?
Start with a free Google Ads audit. We review your account and tell you whether we found what is holding it back, with one or two of the issues explained. If you would rather check it yourself first, our Google Ads audit checklist lists the checks we run.