Free check
Merchant Center Store Check: Policy Pages and Trust
Enter your store address and we read its public pages the way a Merchant Center reviewer does: policy pages, contact details, business identity and claims. You see what passes and what needs work in about ten seconds. The check never sees your feed, your Merchant Center account or your checkout, and we do not keep a copy of the results.
Store check
Check Your Store's Public Pages
Type the address of the store Merchant Center reviews. The check reads the home page and the pages it links to, and reports each of the ten checks below.
Want a specialist to check the feed, the account and the checkout too?
The ten checks
What Each Check Looks For and Why Google Cares
Merchant Center's misrepresentation policy asks a store to be transparent about who runs it, what it sells and how returns, shipping and contact work. These checks cover the public-page half of that list.
| Check | What we look for | Why it matters to a reviewer | If it is flagged |
|---|---|---|---|
| Secure connection | The home page loads over HTTPS. | Google expects a secure site and checkout. An insecure store is an easy reason to stop a review early. | Install a certificate and redirect every HTTP address to HTTPS. |
| Store open to visitors | No password page, no coming-soon screen. | A reviewer who cannot open the store cannot verify anything on it. | Turn off password protection or private mode before you request a review. |
| Return and refund policy | A policy page linked from the home page. | Return terms are part of the transparency Google's misrepresentation policy describes. | Publish the page, link it in the footer, and make it match what Merchant Center states. |
| Shipping policy | Costs, regions and delivery times, linked from the home page. | Shipping terms on the site have to match the Merchant Center shipping settings. | Publish the page and align it with the account settings. |
| Contact page | A page where people can reach the business. | Reviewers look for an easy way to contact the seller. | Add a contact page and link it from the header or footer. |
| Contact details on the site | An email address, a phone number or a postal address somewhere on the home page or the contact page. | Business identity is the heart of the misrepresentation policy. | Show at least two ways to reach you, and use the same details in Merchant Center. |
| About page | A page that says who runs the store. | Anonymous stores are harder to trust and slower to review. | Write a short, factual about page: who, where, since when. |
| Privacy policy | A privacy page linked from the home page. | Expected on every store that collects an email address or payment. | Publish it and link it in the footer. |
| Terms of service | A terms page linked from the home page. | Part of the same transparency set as returns and privacy. | Publish it and link it in the footer. |
| Claims and urgency messages | Guarantees, "best price" or "number one" lines, health claims, countdown timers and fake-activity apps on the home page. | Google can ask you to back up claims, and timers that reset or invented activity count against trust. | Remove what you cannot prove, and remove timers that restart on every visit. |
The checks read the home page and the pages it links to, so a store whose menu is built with scripts can show "could not find a link" for pages that exist. The result says so instead of counting it as a failure.
After the check
What a Clean Result Means, and What It Does Not
A clean result means the public pages are not the likely cause of a suspension. It does not mean Google will approve the account. Google reviews the product feed, the Merchant Center settings, the checkout and the account's review history as well, and Google makes every decision. Google says account reviews typically take up to 7 business days.
Most suspensions we recover start in the parts this check cannot see: product data that does not match the site, shipping or tax settings that disagree with the policy pages, a checkout a reviewer could not complete, or a review history that already includes failed requests. That is why the free diagnosis goes further than this page can.
In the free diagnosis we review the store, the feed and the Merchant Center account and tell you whether we found what is causing the suspension. We may explain one or two of the issues so you can see the problem is fixable. The full list and the fix come with the recovery, and the Merchant Center case studies show how that went for ten stores, from 148 to 62,177 products approved.
If your notice names misrepresentation, read how to fix a misrepresentation suspension first. If it names circumventing systems, read the circumventing systems guide. Before you click Request review, run this check again: a review attempt spent on a store with a missing policy page is a review attempt lost, and the recovery cost guide explains what the paid options charge if you decide not to do it alone.
Run the check
Fix the flagged pages. Keep the same details on the site and in Merchant Center.
TodayCheck what this page cannot
Feed, settings, checkout and history. Do it yourself with the guides, or ask for the free diagnosis.
Before any review requestRequest one review
One well-prepared request. Google says reviews typically take up to 7 business days.
Google decides
Questions
Store Check Questions
Is the Merchant Center store check free?
Yes. Enter a store address and the ten results appear in about ten seconds, with no signup. We do not keep a copy of the results.
Does passing the check mean Google will approve my Merchant Center account?
No. The check reads public pages only. Google reviews the product feed, the account settings, the checkout and the review history as well, and Google makes every reinstatement decision. A clean result means the public pages are not the likely cause.
What does the store check read?
The home page and the pages it links to: return and refund policy, shipping policy, contact page, about page, privacy policy and terms of service, plus the secure connection, whether the store is open to visitors, contact details on the site, and guarantee, best-price or countdown claims on the home page.
Why does the check say it could not read my store?
Security tools such as bot protection can block automated readers, some stores answer slowly, and stores that build their menus with scripts hide most links from a reader that does not run scripts. None of that changes a Merchant Center review. A specialist reads those pages by hand in the free diagnosis.
What happens after the check?
You can fix the flagged pages yourself, or ask for the free diagnosis. We review the store, the feed and the Merchant Center account and tell you whether we found what is causing the suspension, with one or two of the issues explained. The full fix comes with the paid recovery.
Can I run the check on a store that is not suspended?
Yes. Run it before you request a review, before a new Merchant Center account goes live, or after a redesign, because policy pages and contact details move or disappear during theme changes.
Free diagnosis
Suspended? Send Us the Notice and the Store
We review the store, the feed and the Merchant Center account and tell you whether we found the cause, within one business day. No payment before the diagnosis.