Merchant Center14 min read
What Is Google Merchant Center? A First-Time Setup Guide
What Google Merchant Center is, how it feeds Shopping ads and free listings, and how to set it up right the first time, with current menu paths and specs.
Guides
Google Ads Guides That Pay for Themselves
Step-by-step playbooks from the team that runs Google Ads, Shopping and Merchant Center for eCommerce and home-service brands. Every guide ends with something you can do today.
Google Ads14 min read
ROAS Formula: How to Calculate ROAS and Break-Even ROAS
The ROAS formula with worked examples, break-even ROAS (1 ÷ margin), a margin table and target ROAS math, so you know which ROAS actually makes you money.
Google Ads14 min read
How Much Does Google Ads Cost in 2026?
How much does Google Ads cost in 2026? Average CPC and cost per lead by industry, the daily budget rules, and how to set a budget from your own numbers.
Home Services19 min read
Google Local Services Ads: The Complete 2026 Guide
Learn how Google Local Services Ads work in 2026: pay-per-lead pricing, lead credits, ranking, setup, bidding and the move into Google Ads, with real math.
Google Ads13 min read
Google Ads vs Facebook (Meta) Ads: Which Is Better?
Google Ads vs Facebook Ads compared on intent, targeting, CPC vs CPM costs, eCommerce and local fit, budget splits and fair measurement, so you pick right.
Google Ads19 min read
Google Ads Conversion Tracking: Setup and Testing Guide
Set up Google Ads conversion tracking correctly in 2026: GTM steps, enhanced conversions, offline imports, Consent Mode v2 and how to verify it works.
Google Ads16 min read
GCLID, GBRAID and WBRAID Explained: Google Click IDs
What GCLID, GBRAID and WBRAID are, when Google uses each one, and how to capture them in forms and your CRM for accurate offline conversion imports.
Merchant Center17 min read
How to Fix a Google Merchant Center Misrepresentation Suspension
A step-by-step Google Merchant Center misrepresentation fix: the trust audit, the settings to correct, how to request a review, cool-downs and timelines.
Free strategy call
Rather have experts do it for you?
Talk to a senior strategist about your account. You'll leave the call knowing the three biggest fixes, whether you work with us or not.