For Agencies
White Label PPC and Google Ads for Agencies
Logical Gecko is a white label PPC partner for marketing agencies. We manage your clients' Google Ads accounts under your brand, from setup and tracking to weekly optimization and monthly reports with your logo, while you keep the client relationship and the billing. Partnerships start at 3 accounts.
Everything Google Ads
Full management including Search, Shopping, PMax, Display, YouTube, and remarketing.
100% White-Label
Reports, communication, and deliverables go out under your agency brand. Your client never sees us.
Branded Reporting
Monthly performance reports built around your logo, colors, and tone.
Direct Slack / Email
Work directly with your dedicated PPC team via Slack or email. Fast turnarounds.
Built for Agencies
Add Google Ads to your agency offer without hiring and training an in-house PPC team.
The basics
What Is White Label PPC?
White label PPC is an arrangement where a specialist agency runs pay-per-click campaigns for another agency's clients, and every report, email and call carries the reselling agency's brand. Your client buys Google Ads management from you; we do the work behind the scenes.
It is a common, legal form of subcontracting. You stay responsible to your client, set your own price, and decide how much your client hears about how the work gets done.
An example
- Your agencySells Google Ads management to a client, under your brand and your contract.
- Logical GeckoBuilds and runs the campaigns, tracking and reports in your client's account.
- Your clientGets results and a monthly report with your logo, and talks only to you.
Partner program
White-Label Partner
Agencies, minimum 3 accounts
Full Google Ads management delivered under your agency brand.
What's Included
- Google Ads account setup & structure
- Search, Shopping & Performance Max campaigns
- Conversion tracking & GA4 setup
- Weekly optimizations & bid management
- Keyword research & negative keyword lists
- Ad copy creation & A/B testing
- Audience targeting & remarketing
- Landing page recommendations
- Monthly performance reports under your brand
- Dedicated agency point of contact
- Slack or email collaboration
- Strategy calls with your team
Process
How Does Our White Label PPC Work?
Our white label PPC program works in four steps, and your client only ever deals with your agency.
Onboard 3+ accounts
Share your client list and access. We get spun up fast.
Audit and plan
We review each account, fix conversion tracking where needed, and agree targets with your team.
We manage end to end
Setup, campaigns, optimizations, tracking, and reporting.
You bill your clients
Branded reports go out from your agency. Your client never sees us.
Compare
White Label Partner or In-House PPC Hire?
A white label partner lets an agency sell Google Ads before it has the volume to justify a full-time specialist. Here is how the two options compare.
| Question | In-house hire | Logical Gecko white label |
|---|---|---|
| Time to start | Recruit, hire and train first | Start with your next 3 accounts |
| Who does the work | One person on your payroll | A dedicated PPC team via Slack or email |
| Brand the client sees | Yours | Yours |
| Campaign types covered | Depends on the hire | Search, Shopping, PMax, Display, YouTube |
| Conversion tracking | Depends on the hire | Set up and checked for every account |
| Who owns the ad accounts | You or your client | You or your client |
Proof
The Work Behind Your Brand
Your clients get the same work we do on our own accounts. These named case studies show the Google Ads screenshot behind each number.
What is white label PPC?
White label PPC is when a specialist agency manages pay-per-click campaigns for another agency's clients, and all reports and communication carry the reselling agency's brand. With Logical Gecko, your agency sells Google Ads management to the client, and we build, run and report on the campaigns behind the scenes.
Who is white label PPC for?
White label PPC suits agencies that sell SEO, web design, social media or full marketing retainers and want to offer Google Ads without hiring a specialist. It also suits PPC agencies that need extra hands for Shopping and Performance Max accounts, and consultants whose clients ask for paid search they do not run themselves.
Is white label PPC legal?
Yes. White label PPC is a standard subcontracting arrangement used across the marketing industry. Your agency holds the contract with the client and stays responsible for the service. Check your own client contracts for any clause about subcontractors, and decide how much you tell clients about who does the work.
Will my clients know you exist?
No. Reports, emails and deliverables go out under your agency's brand, and your client deals only with your team. We work with your team through a dedicated point of contact on Slack or email, and join strategy calls with your team, so the client relationship stays yours.
What is the minimum to become a white label partner?
The white label program starts at 3 Google Ads accounts. Bring three or more and we set up your partnership this week: access to the accounts, a branded report template and a Slack or email channel with your team. Each account then gets the same Google Ads management our direct clients get.
What does a white label PPC report include?
Each monthly report carries your logo, colors and tone, and covers the numbers your client cares about: spend, conversions, cost per conversion or ROAS by campaign, and what changed that month. Your team receives it to send as your own, and we walk your account managers through it on strategy calls when needed.
Who owns the Google Ads accounts?
You or your client do. The ad accounts stay where they are, and we work in them through the access you grant. You can remove our access at any time from Google Ads, and every campaign, conversion action and piece of data stays in the account.
Which Google Ads campaigns do you manage white label?
We manage Search, Shopping, Performance Max, Display, YouTube and remarketing campaigns, plus conversion tracking and GA4 setup. That covers online stores and lead generation clients, including local service businesses. Each account gets keyword research, negative keyword lists, ad copy testing, weekly bid and budget work, and a monthly branded report.
This week
Ready to White-Label Google Ads?
Bring 3 or more accounts and we'll set up your white-label partnership this week.