Case study · Perfume · Netherlands
FragranceGems GMC Recovery: 148 Products Active
FragranceGems, a Dutch perfume store on Shopify, was suspended in Google Merchant Center for Misrepresentation, which also hit its Google Ads account. Logical Gecko removed risky wording such as "dupe", aligned shipping, returns and business details, and cleaned the feed. Merchant Center was approved, 148 products are active and the Ads account was reinstated.
The client
FragranceGems
FragranceGems sells branded perfumes and fragrance products online. Because perfume is a high-trust category, Google applies stricter checks around authenticity, transparency, pricing, and consumer protection. Even small inconsistencies can trigger suspension.
- Category
- Perfume & Fragrances
- Website
- fragrance-gems.nl
- Industry
- E-commerce / Perfumes
- Market
- Netherlands
- Platform
- Shopify
- Issue
- GMC Misrepresentation
- Goal
- Restore approval and resume Shopping / PMax
The challenge
A real business, but Google was seeing risk signals
The store had real products, real orders, and genuine intent. But Merchant Center kept flagging the account for Misrepresentation. The reason: multiple small signals across the website, feed, and policies that together created doubt.
- Product data inconsistencies
- Shipping and return policy mismatches
- Overly aggressive discounts
- Risky wording like "dupe" or "inspired by"
- Products with missing images or descriptions
- Products showing €0.00 pricing
- Out-of-stock products in the feed
- Inconsistent business information
- Shopify / GMC sync overwriting settings
- Google Ads suspension tied to GMC
Our strategy
Trust, consistency, and stability
Not another rushed appeal. We made the entire business presentation safer, clearer, and more aligned with Google's expectations.
- Step 01
Remove anything that could look misleading
Risky wording, exaggerated claims, broken pages, incomplete products, and unclear trust signals.
- Step 02
Align every detail across site and GMC
Shipping, returns, contact info, business details, prices, and product data all matched exactly.
- Step 03
Stabilize the account before scaling
No sudden uploads, no new countries, no aggressive scaling after approval.
What we fixed
A full compliance reset across the store
Business Transparency
- Consistent business name across pages
- Support email and phone number
- Physical address and contact page
- Footer and policy page details aligned
Shipping & Return Policy Alignment
- Shipping rates and free shipping threshold
- Delivery and processing times matched
- Return window, conditions, and fees
- Website, checkout, and GMC saying the same thing
Product Feed Cleanup
- Removed €0.00 and out-of-stock products
- Fixed missing images, descriptions, variants
- Corrected incomplete product attributes
- Excluded risky or unclear sample products
Risky Wording Removed
- Removed "dupe", "inspired by", "clone"
- Repositioned listings as genuine originals
- Cleaner, authenticity-safe product titles
Discount Strategy Cleaned
- Reduced unrealistic discount depth
- More credible original prices
- Safer presentation across the catalog
Website Trust Signals
- Fixed broken and duplicate policy links
- Cleaner footer and product page layout
- About Us, reviews, and contact visibility
Google Ads Account Recovery Support
GMC issues directly affect Ads eligibility. We guided the client through identifying affected accounts, contacting Google Ads support, confirming the GMC fix and restoring Ads access.
The result
Full GMC approval and restored product eligibility
After the compliance work and review process, Merchant Center was approved and the product feed went active. The account moved from a high-risk Misrepresentation state to a stable, approved setup.
Before Logical Gecko
- GMC suspended for Misrepresentation
- Products not approved
- Google Ads account affected
- Policy and feed inconsistencies
- Risky product wording
- Excessive discount concerns
- Unclear product feed structure
- Multiple account stability issues
After Logical Gecko
- GMC fully approved
- Products active and serving
- Ads account reinstated
- Website and GMC aligned
- Product feed cleaned and stable
- Compliance risks reduced
- Safer advertising path created
- Clear scaling guidelines provided
Key lessons
What this case teaches other store owners
Our Google Merchant Center misrepresentation fix guide covers these checks in detail, and our misrepresentation fix service does the work for you. Once the account is stable, our Google Ads for ecommerce team can restart Shopping campaigns.
Misrepresentation is rarely one issue
It is usually small inconsistencies stacking into a trust problem.
Google checks more than policy pages
Feed, pricing, shipping, business info, and account history all matter.
High-risk niches need extra caution
Perfume, branded goods, supplements, electronics, and fashion need stronger trust signals.
Approval is not the finish line
After reinstatement, the account must stay stable. Too many fast changes can re-trigger review.
Product uploads must be controlled
Incomplete products, missing images, unrealistic discounts, and risky wording put the whole GMC at risk.
GMC recovery
Is your Merchant Center suspended for Misrepresentation?
If products are disapproved, your Ads account is affected, or Google keeps rejecting your appeals, the issue is usually deeper than one policy page. We review your site, feed, policies, and account and tell you whether we found what is causing the suspension. The full recovery plan comes with the recovery work.
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These case studies represent selected examples from our broader GMC recovery work. Results may vary depending on account history, website compliance, product data, and Google's review process.